After losing control of Bret and not getting the product message across, Sinbad was fired in The Celebrity Apprentice 3 Episode 2.
When he returns, Bret continues to whine. People are ganging up on him apparently. Everybody walks out of the room, growing increasingly tired of him.
LifeLock and Norton have come together to create a new product. The teams will create an advertising campaign.
Gavin Maloof will be taking Ivanka’s place for this week.
Michael Johnson is the project manager for the men; Summer Sanders will be the project manager for the women.
At the meeting with the executives, Cyndi Lauper is returning to her questions that everybody else (or at least Summer) views as a waste of time. The men, meanwhile, are dealing with Bret, who seems unable to get his thoughts out.
Selita is appointed to direct the 4 page photo essay, which Cyndi takes offense to.
Of course, Summer, who’s had it out for Cyndi for a while, isn’t going to give Cyndi that large a role. When Maria suggests that Cyndi should be the spokesperson, Summer objects. She appoints Sharon. In doing so, she fails to explain why, trying to pretend as if it’s not because she thinks Cyndi is a waste.
Bret’s desperate to prove that he can help, but he’s still unable to figure out how.
Michael has selected Curtis as the spokesperson. Rod pushes for it to be Michael, but he vetoes that and sticks with Curtis. I’d sooner recognize Curtis over Michael. I agree with Michael’s stance that Curtis is current.
Maria asks what their concept is. Summer doesn’t know.
Sharon warns that they’re all probably going to end up hating each other if they keep up with the bickering that’s currently going on.
Summer sends Cyndi away with Maria to the prop house to get rid of her.
Rod is assigned the task of surfing the web. Unfortunately, he can’t even turn the computer on. When they turn the computer on for him, he proceeds to type. One finger at a time.
When Summer meets with the photographer, she doesn’t have any idea still what she’s talking about or doing. He can’t follow her direction if she hasn’t given it to him.
Darryl is in charge of getting the props, and since it took Rod 30 minutes to type a paragraph, he’ll be going with him. Darryl says he’s having trouble getting his body to work all day long like a normal person. As for Rod, he’s spending his time being a politician, proclaiming his innocence and kissing babes.
Don Jr. shows up to ask Summer about her concept. It’s a work in progress.
After Don leaves, Summer finally comes up with an idea. Sharon is the protector, who will be in the background of every shot.
The women find it quite amusing that Curtis is in an apron again. The focus of their campaign is that he does everything that a normal person does, but he’s much better protected. Michael is the world’s fastest man, while Goldberg is the world’s strongest man. They will be knocking out identity theft.
Bret’s taking it upon himself to decide the direction of the advertorial. Michael is not happy with this and lays down the law. He doesn’t want an advertisement. He wants a bunch of words.
Gavin visits the men, and he finds they have a good vision and clear concept, but it’s wordy. Michael is unconcerned that Gavin seems confused. He considers it a waste of time to pay Gavin any mind.
The photos eat up a lot of time for the women, so they’re left having to rush their way through the presentation and ad as quickly as possible. Holly has no clue what the presentation looks like because it was such a rush. She just hopes it makes sense.
The executives are smiling while Curtis gives his presentation, but the smiles end when Michael steps forward and presents the advertorial.
But at least their presentation is working. Summer steps forward and points toward a screen. A blank screen. So she has to wing it. Eventually, the powerpoint presentation does pop up. Then Sharon takes the stage. She’s still under the weather and coughing.
Neither campaign is sufficient. In both cases, they’d have to make changes in order to be able to use the ads. The women lacked education in their material, whereas the men had way too much information, some of which may not have been entirely accurate. The women had some issues with their presentation, and there was no call to action. Curtis was very good, but they’d rather see Goldberg up there.
Michael says that Rod was the weakest player. Bret was not as hard to handle as expected.
Summer calls out Cyndi for wasting time and steering them in the wrong direction. Holly agrees that Cyndi can be wordy.
In the end, the women win. Not an overwhelming victory but a victory nonetheless. Michael’s gotta take the fall on this for insisting on so many words that nobody is going to read. Regardless, he’s not the weakest link on his team.
As the winning project manager, Summer will receive $20,000 for her charity, Right to Play, which brings sports to children in developing countries that have been affected by war. In addition, they will donate a portion of sales.
Michael takes responsibility for having too many words in the ad, insisting he knew what an advertorial was supposed to be.
Bret says that his ideas are respected sometimes, but sometimes no.
Rod says he’s not being utilized enough. He’d have rather been on the creative side of this instead of running errands.
Rod would fire the project manager. Bret agrees.
Darryl thinks everybody has done a super job, so if he has to let anybody go, he can let him go. So does Darryl want to be fired? It sure seems as if he’s on his last legs pretty early in the process. Yes, he does want to be fired. He’s tired. Given his status in New York, the guys are gonna miss him on fundraising tasks.
Darryl Strawberry is fired. Michael says he won’t feel comfortable being here if Darryl just leaves, but Trump won’t be firing him, too.
Stay tuned to dingoRUE for another live recap of Celebrity Apprentice 3 Episode 4, which airs Sunday at 9/8c on NBC.