Following the interviews with some very rude people (hopefully these people are just putting on a show and aren’t actually like this in real life), three people were sent packing, bringing us down to the final two. As the last person in Britain to realize that Stuart Baggs the brand (TM) should have been fired weeks ago and that Liz should still be on the show, Lord Sugar finally gave up on Stuart after deciding he was a liar, although I thought the reasoning for getting rid of him was rather arbitrary (surely there were other reasons, as presented throughout the season). Joanna Riley then met the end of the road due to her lack of business experience. I felt they were hard on her. To be fair, she was even harder on herself. Lastly, Jamie Lester, who I had assumed was going to be in the running, was eliminated. Not sure why.
That brings us down to a battle between Chris Bates and Stella English, banker vs. banker’s assistant, neither seemingly a good fit for Sugar’s organizations. Between the two, however, the panel has us to believe they have the most distaste for Stella’s corporate background and lack of personality (not that Chris’ somewhat monotone personality has shined either, although him telling Stuart to F off was awesome).
They will be getting some assistance, in the form of eight returning contestants. Stella calls tails. It’s heads, so Chris picks first.
Chris: Jamie, Liz, Alex, Shibby
Stella: Joanna, Chris F, Melissa, Paloma
Their final task is to create a premium alcoholic drink. They will make the drink, design the bottle, and create an ad campaign. The spirit-based drink is intended for over 25s and must retail for Â£20, not exactly giving them a great deal of flexibility.
Stella’s team is looking at doing a bourbon drink. Nick is worried about this, having the same initial concern Stella raised: will this drink actually appeal to women? The focus group raises the same point. Their decision to overcome this is to add honey and spice. A lot of spice.
Chris and his team will be going with rum with some fruit flavor, such as pomegranate.
Stella stumbles upon a quite good name, Urboun, a bourbon blend for the urban generation. If only bourbon were spelled bourboun. Maybe it is in the UK for all I know. Check and color both have mysterious u’s added to them.
Running with his concept of threes, with his three flavored drink, Chris has come up with both a name and bottle shape, Prism. Certainly different. Meanwhile, Liz and Shibby are creating the product. In spite of Chris’ directive to not get too aggressive with the color, Liz wants to make it pink, which comes with a warning from the person they’re working with that it’s feminine. Afterward, Chris asks for confirmation that the color is clear. No, it’s not.
Having looked up how to spell bourbon, Stella has changed her brand name to Urbon.
Before they can shoot their commercials, they must first get approval from the stupidly strict industry authorities for advertising alcohol. Stella is warned to keep the drinking moderate, no shots and no large bottles. Chris is warned not to imply that the drink has an impact on a guy’s ability to be successful on a date. He also cannot use lips, eyebrows, eyes, or any other body part in a sexual way, and the clothing must be something that the “older generation” (aka people over age 25) would wear.
Since everything he wanted to do was shot down by the ad people, Chris has decided to shoot an ad featuring three friends, rather than two people dating. The problem now is that he hasn’t left himself much time to work, but they finish the commercial just in time. Not that it’s a very good commercial.
The final step of the task is to launch their brands with a pitch to people in the industry.
Speaking of the pitch, Stella’s struggling to come up with anything, with only about 10% of her presentation ready. Chris, however, already has his pitch ready. Now he just needs to work on his presentation skills, which history has shown us are passable but not impressive. Jamie wants Chris to show a bit of personality, to avoid the monotone criticism of presentations past. It seems to work, although Chris’ tone is what it is, so there’s not much they can do to work around it. In the end, both presentations appear to go off without a hitch.
So then Lord Sugar asks for feedback from those who are sitting at his table. Stella’s drink receives criticism for being pungent and overspiced. For the other team, the drawback is the color, pink. In each case, he can’t understand why people other than the project managers were doing the formulating of the products, one of the key components in the task.
As always, each of the teams support their leader for the job. The only exception is Alex, who suggests hiring both of them.
Returning to the feedback, we start with Chris. His advert was not very good, but the 3 thing was good. The bottle is quite clever, whereas Stella’s looks like vinegar. That said, her brand name is very clever.
With all that said and done, it’s now time for the final decision. The Apprentice UK Series 6 winner is Stella English.
While the US version has been flailing about for quite some time, only still around because of the D-list celebrity twist, The Apprentice UK continues to be one of the top rated shows. It will be returning next season for series 7, with the change being that Sugar will give the winner Â£250,000 toward a new business venture of their choosing, which they will then own 50/50. Seeing as only one winner remains with the company (last year’s winner), this probably makes more sense.