This season, ABC moved Ugly Betty from Thursday, one of the best time slots available, to Friday. The move effectively put the show on its deathbed, and it has continued to fade into obscurity since the move to Fridays.
Now, ABC is reportedly trying some CPR. Ugly Betty is said to be moving from Friday to Wednesday as of January. Wednesday is sure better than Friday, but two schedule changes in one season typically does not bode well.
The good news: Ugly Betty has been renewed for season 4. The bad news: it will be on Friday nights. The show will air at 9/8c after Supernanny starting in the fall. Typically, a Friday night scheduling means certain death. If nothing else, it’s a lot worse than its previous Thursday night time slot, one of the best available.
Ugly Betty was perhaps the most on the bubble but has been picked up by ABC for season 4.
“Ugly Betty” stars America Ferrera as Betty Suarez, Eric Mabius as Daniel Meade, Vanessa Williams as Wilhelmina Slater, Ana Ortiz as Hilda, Tony Plana as Ignacio, Ashley Jensen as Christina, Becki Newton as Amanda, Mark Indelicato as Justin, Michael Urie as Marc and Judith Light as Claire Meade.
Based on “Yo Soy Betty La Fea,” “Ugly Betty” is from ABC Studios. The series has been awarded the Golden Globe, Peabody, NAACP, ALMA, GLAAD and Imagen Awards and earned three Emmy Awards and 17 nominations. Executive producers are Silvio Horta (“Urban Legend”), Academy Award-nominee and Emmy Award winner Salma Hayek, Jose Tamez, Richard Heus, Ben Silverman, Teri Weinberg, Tracy Poust and Jon Kinnally.