Unable to text or use a computer, Rod Blagojevich was eliminated in The Celebrity Apprentice 3 Episode 4.
Michael Johnson, who nominated Rod as project manager last week out of spite (a terrible decision), comes back to the loft doubting another of his teammates, Bret Michaels.
Sharon Osbourne is not there due to illness. Cyndi Lauper will also be away since she has to go meet the President. Those two out of the picture should give Holly and Summer less reason to be snippy. This makes for 4 girls against 4 guys.
They will be working with Right Guard to introduce their “best line of products ever.” They will create a 30 second television commercial and a 10 second Internet commercial. Their focus will be on young male sports enthusiasts. They will be judged on creativity, brand integration, and overall presentation.
Holly Robinson Peete will be the project manager for her team. Curtis Stone wants to be the PM for the guys.
Since Right Guard is the official deodorant of the NBA, Clyde Drexler and Scottie Pippen will be working with them. While they’re in the gym, the first contestant to score a basket gets $10,000 for their project manager’s charity. After almost everybody else misses, Maria comes up in her six inch stilettos and sinks the shot.
Holly’s immediate thought is of her funky smelling 12-13 year old son. The execs tell them they need to make sure they appeal to the target demographic, rather than the purchaser.
Bret has a lengthy pitch, of which his team likes some elements once he finally gets to the point. They’re learning to be patient with him.
Scottie Pippen is working with the women; Clyde Drexler is the NBA player for the men. Michael played on some Olympic teams with Clyde, so he knows him pretty well. Curtis, however, wasn’t even in this country then, so he doesn’t know who he is.
Holly calls Chris Paul, the spokesman for Right Guard, who says their idea is on the right track.
Cyndi calls from the White House wanting to help, so Holly gives her some busy work to get rid of her.
Bret received a text to call his daughter. He finds out that she is getting tested for diabetes, which he has had since he was a kid.
Scottie has to hop on a plane less than 4 hours after they arrive at the location, so the girls are going to need to work quickly.
When the men arrive, they find out that it’s just a blank room. Bret suggests rethinking everything, but they haven’t got time to do that. They’ll have to make do with whatever props they can get. After speaking with the guy handling the shoot, they’re back to rethinking perhaps shifting gears. Curtis agrees to go with Bret’s new ideas, but Bret begs him to back over him tomorrow if this fails. What this also means is that Goldberg and Michael will have to get different supplies than they were originally sent out for. After making a call to Goldberg, Curtis wants to go back to the first plan. So Bret’s got a third idea.
Maria arrives carrying everything including the kitchen sink. Where’s Selita during all of this, while George is watching? She’s talking on the phone and getting Scottie a Snapple.
When Ivanka arrives, Curtis drags Bret away from her and lies to her so he can keep moving and get her out of there.
Cyndi calls once she’s done listening to the President speak. Summer puts the phone down and just lets her talk, ignoring every word.
After the men are done shooting and get everything they wanted, Bret admits he was wrong, and that Curtis was right for sticking to his guns.
When the women are done shooting and Scottie leaves, Holly’s worried that maybe they didn’t get what they needed to get.
As the men head over to the editing bay, Bret breaks down crying, still unsure what the status of his daughter is.
The next morning, Cyndi is back for the last two hours of editing. Holly’s worried that Cyndi will have suggestions now that they’ve aleady made all the decisions. Holly is threatened by having a singer in the building to improve her jingle, but the end result is she’s pleased that Cyndi has managed to do just that.
For the first time, the men have finished before the task ends.
Holly trusts Maria to cut together the 10 second spot while Holly puts together the presentation. As for Selita, she’s sitting their yawning. Since she’s not doing anything, she probably could help Maria, but nobody wants to be bothered. They’re sure it’s great. When they’re just about done, Holly finally comes back in like Maria asked her to do earlier, and she’s immediately got a complaint. Too late. Leaving the room, Holly says she doesn’t care any more because nobody else does. Oh, somebody slap her please.
Bret says that, if the executives’ reaction during the presentation is any indication, they just got their butts kicked.
Unlike the cohesive men’s presentation, Cyndi trips over her words during the presentation, but the commercial gets more emotion from one of the execs
The executives say that the men really got what they were going after, with a message that it’s all about high performance. However, the women had an entertaining commercial. The problem is that they were thinking about this ad as moms, whereas the men focused on the target audience of 13-18 year olds. Their 10 second commercial was also just an abridged version of their 30 second one.
Michael has arrived to see Donald Trump. He will be heading back to San Francisco to take care of his son, but does not elaborate. He’s hoping he can come back but won’t know until he gets on the ground. Trump says that it would not be fair for him to return, so good luck.
Holly takes the blame for not using a second ad, and instead just using the first ad twice. The execs were not particularly impressed with what the men did for their 10 second spot either, though, saying it was not funny enough to go viral. What the execs on this show never seem to realize is that you can’t force something to go viral. Either it happens or it doesn’t, although something that’s 10 seconds long has an uphill battle regardless.
This has been coming since the women met with the executives and Holly disregarded their advice regarding target demographic. The men win for a change.
Curtis wins $20,000 for his charity, Feeding America.
Ivanka says it almost seems like Holly was a one woman show.
Who was the weak link on their team? Maria says Selita.
Summer says fire the people who weren’t there, Cyndi and Sharon. Trump wants to leave them alone. Holly’s dying to bring Cyndi back, but Trump warns Holly he won’t fire her.
Selita and Maria will be going back to the boardroom. Maria’s blamed for the editing.
Cyndi would like to say something, to which Holly responds that she should just be grateful she’s surviving and shut up.
Summer says that her buddy Holly is the strongest. She will not pick the weakest.
Holly doesn’t know who should go, as long as it’s not her.
Selita’s not willing to be a pitbull, although George wants her to be.
Selita would fire Maria for the editing.
Because she’s not interrupting everybody and making up nonsense so she can stay, Selita has been fired. If you’re gonna fire someone, come up with a better excuse.
Stay tuned to dingoRUE for another live recap of Celebrity Apprentice 3 Episode 6, which airs Sunday at 9/8c on NBC.