It didn’t take long for the Wii Fit clones to start appearing. Jillian Michaels, best known for her role as one of the trainers on NBC’s The Biggest Loser, is working with Majesco Games (largely a budget game publisher) on Jillian Michaels’ Fitness Ultimatum 2009 for the Nintendo Wii.
“Wii and the Wii Balance Board have added a credible and effective new option for players looking to get in shape in a fun and entertaining way,” said Jesse Sutton, Chief Executive Officer, Majesco. “Jillian Michaels’ expertise in the fitness world coupled with the innovative Wii Balance Board lets us deliver a compelling game that will change the way America approaches home fitness.”
“As a huge gamer myself with younger siblings and godchildren, I recognize the importance of staying current with how people digest their media and information,” said Jillian Michaels. “I truly think this type of product will be instrumental in revolutionizing the fitness industry and will help combat the childhood obesity epidemic in this country today. I couldn’t be more excited about partnering with Interactive Game Group and Majesco to bring a family-oriented fitness video game to the market.”
Frederic Chesnais, founder of Interactive Game Group (I2G), added, “This project is exactly why I created I2G — to bring talented people together and facilitate the creation and distribution of highly-innovative interactive entertainment.”
In Jillian Michaels’ Fitness Ultimatum 2009 players become new recruits in Jillian’s boot camp where they enroll in a unique training program composed of fitness tests and a changing series of workouts. Players choose their workout from four types — Weight Loss, Strength Training, Intervals and Hill Climb — and set the intensity to light, medium or hard for a duration between 10 and 60 minutes. By completing Wii Remote and Wii Balance Board motion-based challenges that range from crossing monkeybars to climbing ladders and rowing, players can also unlock lifestyle and fitness video tips from Jillian. Players can even track their progress based on calories burned and workout intensity. In addition, a Competitive Party Mode lets two players race against each other through individual challenges or through the entire Physical Training course to earn the winning time.
Developed by 3G Studios, Jillian Michaels’ Fitness Ultimatum 2009 for Wii is expected to release this holiday season. I’ll greet this product with a healthy dose of skepticism, but it will be interesting to see how it works out.