Ben was finally fired in The Apprentice UK Series 5 Episode 9. As for Debra, she’s up to like 6 strikes but still isn’t out yet, perhaps in part due to her increased efforts to be a big fat liar.
They’re told to pack an overnight bag. Going to Manchester again? Nope, Peterborough, but this time they get to go on TV (while on a TV show). They will star on Britain’s second biggest TV shopping show.
Howard steps up to lead Ignite. As for Empire, they’ve spent an hour in the car but still don’t know who will be project manager. Yasmina and Debra both want the position. Debra reluctantly allows Yasmina to be the leader. Her concern is that Yasmina sucks just as bad as she does. She’d rather see James lead apparently.
Each candidate will take a turn presenting and directing, giving them an opportunity both in front of and behind the camera.
After what happened last week, Yasmina doesn’t want to be risky. She wants them to hunt for low priced items. Yasmina and James will work together, while Debra chooses her products alone.
Howard’s team is in the studio training. Lorraine’s trying to sell a Sat-Nav safety camera by telling people it’s a great way to get away with breaking the law and continue speeding. Okay, then, if she can’t talk about speeding, how about talking about getting into car wrecks? As for Kate, she’s struggling getting any words out. Then it’s Howard’s turn. He seems like a natural. Despite that and the comments from Lorraine how good Howard looks on camera (which displeases Kate), or perhaps because of it, he will be working with Lorraine, while Kate does the solo presentation. He doesn’t want Lorraine on her own.
Then it’s the other team’s turn to practice. They seem to have already made up their mind. Debra does the solo pitch, perhaps because she doesn’t play well with others, while James and Yasmina pitch together.
Sir Alan doesn’t want team members to sell their own choices, so whatever the other half of the team picked, they’re stuck with.
Lorraine and Howard will be selling Kate’s high ticket real leather jacket, which sells for £149.99, and a chip pan that sells for £139.99.
Debra will be selling products selected by James and Yasmina. They chose a £24.99 leaf grabber, which is their most expensive item. Additionally, they have a £9.99 polo pancho neck warmer, their team’s cheapest product. For their part, James and Yasmina will be selling a cut price remote controlled car that retails for £14.99. They also get a £17.99 three pack of hair clips. Unlike the other team, they are not taking any risks and instead are going for volume.
Kate will be selling £16.99 bejeweled dogs/cats and a £14.99 toy air guitar.
James and Yasmina go on first. Debra wants Yasmina to stop talking and for James to mention the price, which she has to request a few times. Then when they’re selling the hair clips, Yasmina says that it’s £9.99. So is it £9.99 or £17.99? After they repeat the incorrect price half a dozen times, somebody in the booth finally wakes up and realizes the mistake. When they get up to the production area, they’re told that their sales figures are not very good at about £400 so far.
Next up is Debra. Sir Alan’s unimpressed by their first product. Why is everything so cheap? Where is the high priced product to balance this out?
Howard is busy preparing for their pitch, while Lorraine plans to just wing it. They work well together, and Kate’s working well with them behind the scenes. Sir Alan is impressed with the choices. They’ve only gotta sell one of these to compete with 14 of the pancho things. Sir Alan’s concern is that they’re talking so much that they’re not in any hurry to provide a phone number.
Kate goes next. She’s got the low end products to balance out the higher end ones. The infrared air guitar gives her the chance to release her inner rock goddess, and the people in the studio love her.
Howard’s team supports him.
Sir Alan questions Howard and Lorraine about the amount of time they spent on explaining the frier, without spending enough time on the price and how it could be ordered. On the other side, he wasn’t overly impressed with the arts and crafts. With that said, he liked that they had a nice mix of product prices.
As for the other team, they had all cheap products. A cautious approach. Perhaps too cautious. Sir Alan says that James was stumbling a bit, but he does get feedback that his humor wasn’t lost on the audience.
Empire sold £1,541.88. Ignite sold £1,376.73. The cheap way beat the riskier strategy. The panchos sold pretty close to what a professional would have sold, and Debra gets kudos for her performance. Their reward is private flying with aerobatics.
The leather jacket sales were abysmal, while the frier was not sold well enough, although Sir Alan considered it a great product choice. Nick blames bad salesmanship for the loss. Considering what they’re viewing as the reason for the loss, it’s a safe bet that the person to be fired will be Howard or Lorraine, with Kate continuing to go through completely unscathed.
Lorraine and Howard blame each other. Kate can just sit back and watch the fight.
1 animal craft kit was sold. Howard and Lorraine chose that based on how easy it would be to demonstrate. Sir Alan had no clue what the product was. Howard didn’t really know either.
As for the toy air guitar, they sold less than 10% of what the channel would expect to sell. Kate didn’t feel the choices were the easiest products to sell. Speaking of toys, Lorraine really wanted a £229 dinosaur, but she didn’t really make an effort to get her point across. Howard wasn’t comfortable with the product anyway.
The leather jacket sold less than 5% of the projections. That and the frier are among the biggest sellers for the station. Howard didn’t like Lorraine’s lack of preparation for the presentation.
Sir Alan viewed Kate as a programmed robot and just to keep things interesting tries to make out like she’s actually in danger.
Kate blames Lorraine’s lack of understanding of the frier, which she had the night before but failed to bother getting to know.
Lorraine wants Howard fired, due to his lack of personality as a leader.
Sir Alan thinks Lorraine’s always one step behind in getting the plot. He’s concerned that Kate thinks she’s better than what she is. As for Howard, he’s concerned he’s risk averse.
Despite Lorraine being a “slow burner in the thought process,” Howard has been fired due to his unwillingness to take risks.
Stay tuned to dingoRUE for another recap of The Apprentice UK Series 5 Episode 11.