Departing from the usual firing someone just because it’s fun and they’re not entertaining enough for TV, Trump opted to fire nobody in The Celebrity Apprentice 3 Episode 7.
Clockwork Home Services has a task for three radio commercials, one for each of their brands. They will be judged on originality, brand integration, and live performance of the commercials.
Bret Michaels is the project manager for RockSolid; Summer Sanders is the project manager for Tenacity.
This week somebody will be fired, perhaps two people.
Eric Trump will be joining Ivanka this week. Just when you thought the shameless parade of Trumps was over.
RockSolid’s focus is the same as it was last week: off task perversion.
Cyndi is assigned to lyrics and music. Summer and Holly again plan to gang up on her.
Upon arrival, Bret takes their signs and puts them in their room, then he accidentally turns the other team’s around so they’re facing the wall.
The executives tell Tenacity humor can be okay, as long as it’s not at the expense of their plumbers. They decide the key is not to go too far outside the box.
RockSolid also wants to know about humor. The executives are very corporate and not laughing at all. This should be some indication to them that they’re gonna have to restrain themselves.
Summer assigns one commercial to each of her subordinates. Then she gives Cyndi a lecture. Curtis senses a different vibe with Tenacity because Holly and Summer can be bitches.
Bret has a different strategy. They will all work on all three commercials.
Curtis is out of his element. Jingles aren’t exactly his strong suit.
Bret is considering a jingle about plumbers’ cracks, apparently the wrong way to go because these execs made it known they didn’t like jokes like that.
Summer intends to jam as much information as possible into their commercials, whether it’s too fast or not.
Curtis fears his team is too vanilla. But Holly and Summer are taking the same stance as Sharon: these execs are looking for bland. Girls don’t wanna have fun.
Although she’d probably prefer not to, Summer defers the band to Cyndi. She’s horrified that she is writing jingles, but it does sound catchy. Though she does a good job of working with the band, Grammy winning singer Cyndi Lauper decides her voice is not up to par, so she asks one of the other singers to take her place.
Eric thinks that Tenacity sounds a little bit generic, but at least they’re not making jokes about cracks.
Bret is feeling limited by the live ad, which nobody does. The simpler the better because otherwise it’ll be too easy to mess up.
The next morning, Cyndi has changed her mind. She’d like to sing. Holly wouldn’t allow this if she were project manager, which she manages to convince Summer about. Curtis thinks giving up on using Cyndi’s voice is crazy. After going back and forth, Summer finally decides the correct path is to allow Cyndi to sing.
After hearing Bret’s crack joke, the executives are disappointed. He took it to the edge and came back… perhaps he should have come back a step further. The other team has more suitable humor, but as Curtis feared, they’re copy heavy and rush through the information.
The executives also didn’t particularly care for Bret’s hot and sticky heating commercial, which he felt was their most liberal. But there was one ad that could be put on the air of the three, with its very catchy jingle that made the phone number easy to remember.
On the other side, they felt they packed too much information into the commercials, and they thought they lacked originality. However, they did like hearing Cyndi sing.
One team was okay at best, while one team was fantastic. RockSolid has won. As the winning project manager, Bret gets $20,000 from Trump and a matching $20,000 from Clockwork for his charity, the American Diabetes Association.
Bret says he would fire Summer because she’s tough. Sharon and Maria want to fire the very smug Curtis.
Eric felt that Cyndi carried the team, whereas Holly seemed a bit reserved. Holly says that Summer is the strongest person on the team, despite the fact that she delegated so much. Of the three commercials, Summer thought that Cyndi’s commercial was the best. The execs just wished they heard more from Cyndi.
Curtis would fire the project manager.
Summer has to decide who should not be fired. Holly should not be fired because she is consistent. Not the smartest move. As much as Summer would like to get rid of Cyndi, it’s not happening on this task.
Trump would have preferred that Curtis fought back against Sharon and Maria. We all know how Trump likes his drama. Curtis didn’t think it would be appropriate to start screaming across the table at people who were jokingly tearing him down.
If she had the choice, Summer would fire Curtis, if Trump weren’t to fire her. Cyndi will not be fired and can go back to the suite.
Curtis would have been edgier, but at the end of the day, the decisions came down to Summer.
As the project manager, who has failed to give a very strong argument for why she should stay, Summer has been fired.
Stay tuned to dingoRUE for another live recap of Celebrity Apprentice 3 Episode 9, which airs Sunday at 9/8c on NBC.