Yes, it’s official. Big Brother, CBS’s summer stalwart reality show, will return next summer with its 11th edition. Casting for season 11 is currently ongoing.
Big Brother 10 averaged nearly 7 million viewers this summer, 2.4/07 in adults 18-49 and 3.0/08 in adults 25-54 and proved strong counter programming opposite the summer Olympics.
In addition, Big Brother 10 used both online and mobile platforms to extend the overall show experience and created a community of fans. According to CBS Interactive analytics, Big Brother 10 led all other primetime shows across the CBS Audience Network in terms of video views (clips and full episode streaming), time spent, page views and number of people visiting for the month of August. In addition, Big Brother 10 featured a full 24/7 live online feed through a partnership with Real Networks. And on the mobile platform, Big Brother 10 alerts and video clips were featured by CBS Mobile.