The CW Plans Early 2009 Schedule
Posted by Shane on Monday, July 21, 2008 at 4:45 pm
The CW already plans to launch earlier than everyone this year, with its fall lineup premiering on September 1. Theoretically The CW won’t be completely invisible just yet, and the network has suggested that the 2009 fall schedule could launch as early as July or August.
“We feel like we need to look at this in a different way. The idea is to get out of the fray and be able to bring viewers in when there’s not as much competition,” The CW president Dawn Ostroff said.
Variety reports that the plan may result in ending the 2009-2010 season in April instead of May, as well as having additional midseason shows to fill the gaps.
The network would have tried this strategy this year but didn’t want to compete with the Olympics, and as a result has been largely dark this summer.
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The CW already plans to launch earlier than everyone this year, with its fall lineup premiering on September 1. Theoretically The CW won’t be completely invisible just yet, and the network has suggested that the 2009 fall schedule could launch as early as July or August.
“We feel like we need to look at this in a different way. The idea is to get out of the fray and be able to bring viewers in when there’s not as much competition,” The CW president Dawn Ostroff said.
Variety reports that the plan may result in ending the 2009-2010 season in April instead of May, as well as having additional midseason shows to fill the gaps.
The network would have tried this strategy this year but didn’t want to compete with the Olympics, and as a result has been largely dark this summer.
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