This time last year, The Apprentice’s future looked uncertain, and it wasn’t long before Donald Trump threw a tantrum and quit the show. The combination of a celebrity twist, decent time slot, and writers strike have changed all that, though. The Celebrity Apprentice has seen the show’s best ratings in years, and NBC has announced that The Celebrity Apprentice 2 will begin in January 2009.
Craig Plestis, Executive Vice President, Alternate Programming, Development, and Specials, NBC Entertainment (I remember this guy from the last time I had to write his ridiculously long title) said, “This revved up installment of “The Apprentice” has been a game changer for the series. As the rest of this season unfolds, you just keep watching, these episodes have been more thrilling than any season before. There were times when I was screaming at the TV set, literally, and the live finale will leave you on the edge of your seat.”
“Everywhere I go, people come up to me and ask about ‘Celebrity Apprentice.’ Viewers are clearly connecting, but beyond the terrific ratings, it’s really the charities who are winning the most. Our celebrities have raised over a million dollars to date. We are so glad NBC has decided to continue this franchise.” Said Mark Burnett, executive producer of The Celebrity Apprentice.