The high-def DVD war that had previously been argued to be anybody’s game may now be over. Warner Bros. has abandoned the HD DVD format and will be releasing all future titles on Blu-ray as of May 2008.
“Warner Bros.’ move to exclusively release in the Blu-ray disc format is a strategic decision focused on the long term and the most direct way to give consumers what they want,” said Barry Meyer, Chairman & Ceo, Warner Bros. “The window of opportunity for high-definition DVD could be missed if format confusion continues to linger. We believe that exclusively distributing in Blu-ray will further the potential for mass market success and ultimately benefit retailers, producers, and most importantly, consumers.”
20th Century Fox, Walt Disney, Sony, and Lionsgate are current Blu-ray backers. Paramount, Dreamworks, and NBC Universal are the studios on the other side of the fence. Prior to this announcement, the support was pretty even, as each side controlled about 45% of DVD unit sales.
Despite the early struggles Sony has seen with its PS3 as a result of including the Blu-ray player, this move helps make it clearer than ever the gamble will pay off for the company as a whole.