CBS has ordered 8 episodes of Mark Burnett’s newest show, Jingles, reports Variety. In this show, teams will have jingle writing assignments each week, and they must then perform them for America’s votes.
“This show is sort of like ‘America’s Got Talent’ but with a purpose,” Burnett said. Apparently the purpose is to shove product placement on us like The Apprentice has devolved into lately.
“It’s a very organic way to give advertisers what they’re looking for,” Burnett said. “It’s totally family- friendly, it’s noncontroversial, and (the product placement) is very organic. It’s not about pushing something that doesn’t belong.”
No airdate has yet been set.