Penn Gillette seemed to be one of the frontrunners, but in The Celebrity Apprentice 5 Episode 10, he came up with a slogan that was too pompous for Donald Trump (is that even possible?), which led to him being fired.
We start the show with Aubrey’s mouth running as her ego continues to burst.
Now Dayana gets to advance in the next task with two people who would just as soon see her fired.
This week’s task is to write and produce a 90 second jingle for Good Sam’s road side assistance program, then they will perform that jingle in front of a live audience. They will be judged on the jingle, brand messaging, and the performance itself.
I’m inclined to believe the team with Clay has an advantage. Supposedly, Aubrey is also a singer, though. I’ll take her word for it, even though I never heard of her before.
Dayana volunteers to be her team’s project manager since Clay did it last time. Arsenio wants to be his team’s project manager, knowing full well Aubrey will take all the credit regardless.
In the van ride over, Aubrey is already pitching ideas, which Arsenio immediately rejects. In the other van, Dayana seems lost. First she has to figure out that jingles aren’t just for Christmas. She does hit on an interesting idea, though. Just call Debbie Gibson. I’m not a fan, but the jingle she wrote received much praise.
Aubrey leads the discussion with the executive in the direction she wants it to go. This allows her again to pitch her cheerleading idea, which this time Arsenio accepts.
Although she’s the team leader, Dayana feels left out of this project, as Clay and Lisa instead clear ideas with each other. They can’t completely sideline her like usual, but they’ll do it to the extent possible. Granted, she really has no idea about music. Not that Lisa does either, though she can do some writing.
When Don Jr. comes to visit, Aubrey whines to him about how she does everything, and Arsenio sucks. Then he goes to visit Dayana’s team, and she says they’re lucky to have Clay on their team, which Lisa takes offense to because her name was not also mentioned. This leads to another Lisa meltdown, as she cries, swears, yells, and storms out, all while Dayana sits there and smiles at her. Dayana apologizes, even though she has no reason to, but apparently the words “I’m sorry” do not count as an apology in Lisa’s book.
Before they rehearse, Arsenio gives Aubrey instructions. She ignores them and does what she wants.
The drama with Dayana is not over yet. Now it’s Clay’s turn. She asks him a question. Then he attacks. Less dramatic than his confrontation with Penn, or Lisa’s confrontation with humans in general, though.
The teams come up with two very different approaches. Dayana’s team does a more conservative 60s jingle. Arsenio’s team does a more contemporary song with some rap and Aubrey about ready to pop out of her top.
In the boardroom, it’s time for Dayana vs. Lisa, round 12. Lisa shouts, Dayana stays cool, Lisa shouts louder and adds some insults into the mix.
Dayana declines to name who she would fire.
Aubrey interjects. She says she has no right to say anything, but she will anyway to defend Lisa.
Dayana is talking to deaf ears when she tries to discuss Lisa’s temper. Lisa insists that her swearing and shouting and being insulting makes her a good businesswoman. Sure, it works for being a potty mouthed comedian, but I can’t imagine anyone in a normal business setting respecting her.
The executives thought Clay’s singing was phenomenal, Lisa’s writing and performance was great, and there was a lot of energy. The branding was not on the mark, the theme was too safe, and Dayana was missing until the end.
For the other team, the jingle was catchy, there was good integration of the mascot, and they appreciated Arsenio’s and Aubrey’s performances. But it was a bit too sexy, and Teresa did not contribute much to the performance.
Arsenio’s team won $45,000 for his charity, plus the proceeds from the sales of the Good Sam mascot.
Dayana was certainly not responsible for the failure of this task (had they listened to her, they wouldn’t have gone with the safe 60s theme that ultimately blew it), nor is it fair to subject the others to Lisa’s behavior. However, with Dayana having fallen into the bottom three yet again, she has been fired. As with Penn before, she leaves with more dignity than some who remain.
Stay tuned to dingoRUE for another live recap of The Celebrity Apprentice 5 Episode 12, which airs Sunday at 9/8c on NBC.