Adam Carolla took a bullet as the losing project manager in The Celebrity Apprentice 5 Episode 4. Then Trump threw a hissy fit and fired Michael Andretti, too, because the Buick execs expected an Andretti at the helm of the project but did not get it.
Patricia warns the women that they’ll need to change their behavior if they hope to keep winning. They won’t have too many rigged tasks like that one to fall back on.
This week’s task is to create an original theme and viral video for an O-Cedar spray mop. The whole concept of viral videos on this show is laughable. They will be judged based on product integration, entertainment value, and brand messaging, plus any other things Trump decides to throw in like whether or not Michael Andretti is project manager.
Having received a beatdown in the boardroom in which he should have been fired last week, Lou steps up to be the project manager for the men. Tia volunteers for the women. Both of these people view themselves as the two outcasts of the two groups.
Lou wants to be the star of his team’s commercial. He says that every week, and it was bound to happen eventually, at least when he’s in charge.
Aubrey has decided she no longer hates Debbie, but now she hates Dayana.
Lisa comes up with an idea: what’s your number (of mops you have used)? It won’t be long before the inappropriateness gets out of hand. Whether the executive signed off on sexy or not, this is a 100 year old brand that’s probably somewhat conservative.
Lou wants to be a super hero. Penn shoots this down, which he defends by saying all brainstorming should involve shooting down every idea. Clay comes to Lou’s defense, arguing there are people in the room trying to set Lou up for failure. This confrontation gets them to working, but it leaves Penn upset.
Aubrey is used to being front and center on these tasks, but this time she’s being pushed aside. Dayana doesn’t understand what’s going on. There’s no mop in the script. Seeing as they’re already filming, it’s too late to change, so she’ll just complain to Aubrey, who has more than her share to complain about.
In the middle of his video, Lou starts dancing. He wants to show people that a big man can move his butt like a woman.
During his visit with the women, Don Jr. observes that there’s a lot of tension and somebody’s ready to explode. Most of them are just talking badly behind the others’ backs. That’s not going to fly with Lisa. After Dayana asks to be in the presentation, she tells them that not everybody needs to be included (last week, Trump blamed the men for not everybody being included), and they need to drop their egos.
Dee thinks Lou did a great job. Paul agrees, and so does Clay.
Tia calls Lisa the star. In turn, Lisa thinks Tia is great, but she never had a handle on the task.
Dayana thinks Debbie was really stressed out, which Debbie agrees with.
Don Jr. believes that Lisa, Aubrey, and Debbie are the three creative people, and Lisa agrees, adding that Dayana is the least valuable. She says that the ideas that worked came from the three of them. That said, the ideas that didn’t work also came from them, and if you have enough people with the biggest voices shooting down everybody else, that’s what is going to win the day whether it’s good or not.
Dee would fire Paul because there was not really anything for him to do on this task. Paul’s lone contribution on the task was coming up with the tagline, “I’m gonna mop the floor with you,” which was very clever. Arsenio would fire Paul as well.
Lou will bring back Paul and Penn if they lost. He calls Penn a bull in a china closet with a superior attitude. Harsh. Clay repeats that Penn is condescending, the word he knows Penn does not like to hear.
The executives felt the women nailed the entertainment value and the brand, did a great job working as a team, and showed off the mist sprayer. They didn’t like their confusing concept, and they focused too much on the presentation and not enough on the video. For the men, they felt they were entertaining, Lou was great as a housewife, the tagline was terrific, and they showed off all the key features of the product. They though the video needed too viral, and they didn’t like that the suggested the need to use an eco friendly cleaning product.
The men won. Lou won $50,000 for his charity, Muscular Distrophy Assocation. Not surprising. The women’s concept was flawed. If you have to explain the concept to every single person who hears it, it’s neither funny nor clever.
Lisa defends herself by saying that, although her concept was bad, she should get a pass because it was approved by the project manager.
Patricia would fire Tia over Lisa, but Teresa is their weakest player. Teresa responds that Patricia is the weakest, clarifying it by saying that, if she’s going to knock her down, she’s going to return the favor.
Aubrey would fire Tia because she’s project manager, but Dayana is weaker. Arsenio would fire Aubrey, but his say from the suite doesn’t count.
Trump says he will not fire anybody else if she throws herself on the sword, so Tia accepts responsibility, and she has been fired. She’s happy to get away from this cattiness.
Stay tuned to dingoRUE for another live recap of The Celebrity Apprentice 5 Episode 6, which airs Sunday at 9/8c on NBC.