The Celebrity Apprentice 5 Episode 4

With the men stumbling over a fashion task in The Celebrity Apprentice 5 Episode 3, project manager George Takei was eliminated.

Dee does not consider the decision the correct one because Lou needs to go.

This week’s task is to do a 10 minute presentation and 10 minute question and answer segment to introduce the new Buick Verano. They will be judged on informational content, brand messaging, and creativity.

Adam is the project manager for the men, in spite of Trump’s suggestion that it be Michael Andretti. He says he races vintage cars, so he feels more suited to this task than the pro racer. Debbie is the project manager for the women. Unlike last week’s task that was geared toward them, the women feel less comfortable with cars.

Aubrey continues to be the idea person for her team. Debbie’s not a fan, but she will use her to the extent she feels comfortable.

Adam’s a comic, but the executives are very reserved. They are open to some humor, allegedly, but his traditional style of humor is not going to fly with them.

Lou mostly just wants to tear his shirt off because that’s what he does.

The women listened to the executives, who emphasized things like safety and technology. That should set them on the right track, whereas Adam just wants to be funny.

Teresa, Tia, and Dayana are relegated to the uncool van, the one in which the occupants are disregarded while the rest of the team comes up with the concept. Tia calls and asks to be put on speaker so they can join the conversation, but they hang up and offer to call back once the idea’s already set. Apparently, Debbie cannot review her notes and have someone on the phone listening at the same time.

Adam’s made up his mind. He wants the others to heckle the presenters and say things like “You suck” and “Shut your pie hole.” He gets complaints from all directions that this is the wrong way to go, but he’s not listening.

The women don’t have anything written as the clock ticks down, except for Tia, whose ideas are immediately dismissed because she was not in the cool van.

With their own comedian on hand, the women are also heading down the comedy route, plus Debbie Gibson’s opportunity to sing a song that was popular 30 years ago. Then Aubrey gets up and pretends her mom died in a car that was less safe than the Buick Verano, or Verona as she calls it. Teresa’s up next with her whole family.

The men mostly have the Adam Carolla show on their hands, though Michael does get on stage for a bit and talk about his experience test driving the car. Their comedy bit does, mostly, go over well, and their car knowledge comes in handy.

Lisa likes most of what Debbie did.

Dee says Adam was amazing. Then Trump gives Michael a hard time for not being the project manager, and I can see why.

Lou thinks he should have been utilized more. Again.

Penn doesn’t think their presentation should have been funny because the executives shied away from it. They prefer witty, which would not be Adam.

Adam says that if they lose, he will not bring anybody back. Trump’s going to remember that.

Teresa and Tia felt left out. They didn’t know what was going on. If the women lose, Debbie would bring them back. The equally marginalized Dayana seems to have escaped the blame this time.

The executives liked how the women integrated the four key features, Lisa’s role, and Aubrey’s passion. They did not get a great sense of the brand, weren’t sure what Tia’s role was, Aubrey called the car a Verona, and they didn’t understand their concept, which the team doesn’t seem to understand either.

They thought Adam was engaging and had a command of the product, the Q&A was very good, and they loved Penn getting out of the car. However, they wondered why Michael was not more utilized, didn’t get a sense of the voice of this particular vehicle, many players had too marginal a role, and they felt a lack of sense of community on the team.

The women have won. Debbie receives $50,000 for her charity, Children International.

When they return to the suite, Debbie apologizes to Teresa for ignoring her, but Teresa’s not buying it.

Adam didn’t realize they were being judged on how many people on the team were utilized. I did not realize that either. It sure was not one of the criteria set out at the beginning of the task.

Paul calls Lou the weakest. Arsenio agrees. Lou says Michael was the weakest because he didn’t step up more in spite of his background. Trump repeats, for the 20th time, telling us he won’t say it again, he was shocked that Michael was not the project manager. The way they keep going on and on and on, the task didn’t matter. It all unraveled at the PM selection. The men should have just taken the day off.

Michael’s defense, a very sound one, is that this was not a car task. It was a marketing and presenting task. Based on his presence on stage, it was clear Michael was not at home in this environment, though his knowledge managed to shine through regardless.

Dee would fire Adam because it was his task. Michael would fire Lou, who is complaining about being underutilized but only says it in the boardroom.

Adam declines to select two people. Because of that, Trump will fire two people tonight. He has a pre-determined target in mind, and he’s not going to let him escape. Jackass. Just let Adam go. Didn’t you learn anything that night you fired four people, which was the beginning of the end of regular Apprentice? Nobody likes stunt firings. Let the rules be what they are. Don’t make them up as you go.

Because he refused to play Trump’s game, Adam has been fired.

Trump tries to twist Arsenio’s arm to make it seem as if would fire Michael. Arsenio still declines to agree. Aside from Lou, nobody has said Michael should be fired. Dee would still fire Lou. Not one to care that nobody is coming to his aid to back up this theory that he’s had for days, Trump fires Michael anyway. Two strong players down, and they still have Lou. The purpose of the show is supposed to be for the strong to survive to the end, but Trump went the extra mile to see how much he could do to cripple the men.

Stay tuned to dingoRUE for another live recap of The Celebrity Apprentice 5 Episode 5, which airs Sunday at 9/8c on NBC.

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